Why Audi?

This is the story of over 100 years of Audi innovation. The story of doing things that have never been done before. And doing them until they're perfect - from the very first Audi ever built, to the Audi 100, quattro® all-wheel drive, ASF® space frame technology, the iconic TT, motorsport, and beyond. 

It's the story of doing the impossible, and it still holds true today. The inspiring words that help tell this story are from the poem, "It Couldn't be Done" written by the late poet Edgar Albert Guest.
Audi quattro® all-wheel drive is engineered to dominate any terrain, despite weather or traction conditions. The result - a confident driver with an unrivaled connection to the road.

When it comes to meticulous craftsmanship, Audi is a proven leader - treating every minor detail like the major one it is. From its elegant profile to its refined interior, you'll see attention to detail at every angle.

When it comes to passenger protection, Audi is committed to putting safety first, second and third. No matter which model you're in, you'll always feel prepared and protected.

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